You can also see the top videos and overall popularity of the hashtag. Once a hashtag is published, it becomes a clickable, searchable link.įor example, when you click on #SummerVibes on TikTok, you can see all videos published on the platform using that hashtag. Hashtags group together similar conversations to help people find content that matters to them. Hashtags were invented to help bring order to the social media user experience. Users had limited control over what content they saw and were frustrated by too many uninteresting or irrelevant posts. Given the sophistication of today’s social media algorithms, it might be difficult to remember the chaotic social feeds of the early 2000s. Since then, the term hashtag has dominated modern popular lexicon. That’s where Messina was inspired to repurpose it on Twitter. In the early days of the internet, chatroom users referred to the symbol as a “hash,” a word borrowed from programmer culture. Musicians also use the symbol to distinguish a sharp note (example: F#), while copy editors use it to denote adding a space. Before its use on social media, it was most widely known as a pound or number sign (example: #2 pencil). However, depending on how you use it, the symbol is called many different names. The term was first used in 1971 when telecommunications companies introduced the # symbol to the touch-tone dialing keypad. Many social media users and marketers immediately recognize the # symbol as a hashtag, but its official name is an octothorpe. It provides a glimpse into what an interoperable, decentralized social web could be like.” - Chris Messina, Inventor of the hashtag What is the hashtag symbol? Only hashtags allow similarly-interested folks to find each other-whether they’re on Twitter, Instagram, Pinterest, TikTok, Reddit or elsewhere. Think about it: The hashtag is one of the few superstructures that spans across all social media platforms. “I designed the hashtag to thwart any one social network from becoming the dominant gatekeeper. So, where did the hashtag come from? The first hashtag debuted on Twitter in 2007 from a product designer named Chris Messina. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest. Hashtags are words and numbers following the # symbol that categorize and track content on social media. We explore what hashtags are, how to use them and examples of ways brands are successfully ushering in the new era of hashtags. In this article, we break down everything you need to know to hashtag with confidence. This is further complicated by experts who negate the benefits of hashtags or dismiss them as irrelevant. Unfortunately, the confusion surrounding hashtags prevents some marketers from using them to their full potential. Forward-thinking brands use them with specific goals and intentional strategies in mind-whether they’re making their product go viral or leveraging hashtag analytics. Hashtags impact the overall performance of social media content. Hashtags are an essential asset in your digital marketing toolbox. The short answer: Yes, definitely use hashtags. To hashtag or not to hashtag? That’s the question frustrating social media marketers today.
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